I am a cultural scholar working at the intersections of marketing and consumer research, cultural studies and performance studies.
I joined Queen Mary, School of Business and Management, as Lecturer in Marketing and Communications in 2022. Prior to this, I held positions at the University of Leicester (School of Business), King’s College London (Department of Culture, Media and Cultural Studies and the Digital Humanities Department), University of Arkansas (Walton Business School) and the University of Peloponnese (School of Theatre Studies).
My broad research areas coalesce around the aesthetic, ethical and political dimensions of cultural consumption as well as the historical, sociocultural and transformative dynamics of the cultural/art market system. I have published in the Journal of Business Research, Journal of Historical Research in Marketing, City, Journal of Customer Behaviour, Journal of Promotional Communications and in edited marketing textbooks.
In my teaching I adopt a critical pedagogy approach and I employ radical learning methods inspired, amongst others, by the French philosopher Jacques Ranciere and his stimulating work The Ignorant Schoolmaster (1991). Radical pedagogy is based on the theoretical principle of the equality of intelligence, which proposes that all humans are equally capable of learning themselves through speculation, experience, attention, observation, comparison, analysis, combination, adjustment, repetition and verification. Showing deep trust to human intelligence, I appreciate learning as a dialogical but autonomous exercise that allows individuals to find their very own path to knowledge based on their prior experiences and future visions. Therefore, I apply a creative, research-based and practice-oriented approach using a range of dialogical processes, collaborative practices, creative participatory exercises, improvisation techniques, Socratic-inspired methods, role-playing games and peer-assessment techniques. I also develop my classes using top-tier academic material, real-life case studies and arts-infused resources, pieces of art, movies, archives, press, media and online resources as well as common lived experiences, trips, guest talks and industry visits to expose my students to different multi-sensory stimuli and motivate them to wander around, explore, think, seek, guess, interpret and synthesise their own meanings.
I am a HEA Fellow (Hons) and a Fellow at the Royal Society of Arts (RSA).
